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AEI Music Network, Inc.
- 900 East Pine
- Seattle, WA 98122
- (206) 329 1400
Director, Broadcast Programming
September, 1987 July, 1999
Overall responsibility for managing the Broadcast Programming department and
function. Developed programming concepts for clients, oversaw resource
management, product marketing & sales and client service.
 | Supervised a staff of 17 and managed a $1.2
million annual budget. | |
| Developed an innovative marketing approach whereby the
product can be segmented according to customer type. Also identified five key points of
difference to set AEI apart from the competition. | |
| Worked in partnership with the marketing department to
develop a multi-media, interactive presentation on music's impact on both the retail
and hospitality industry. | |
| Led a company research and product development project to better identify
AEI's business music markets and then develop products to meet the market
opportunity. | |
| Part of AEI's website development team to expand the company's market
reach by featuring new CD's, allowing prospective customers to hear selected
music tracks and cross promote corporate customers' who use AEI products. | |
| Led the effort to create a six-business music broadcast channels for the
European market. This effort included market research and product branding.
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Music Programmer
February, 1984 September, 1987
To create music programs based on an understanding of the fashion,
retail, and hospitality markets, while maintaining high-quality relationships
with clients and co-workers.
ADDITIONAL EXPERIENCE
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KBRC Radio (Mt. Vernon, WA) 1980-84
News Director/Public Affairs/Announcer | |
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KSEM Radio (Moses Lake, WA) 1978-80
News Director/Public Affairs/Announcer | |
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V-I-S-T-A Volunteer (Tacoma, WA) 1977-78
Housing Specialist/Community Advocate | |
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